Interior Design in the Hospitality Industry


September 14th, 2023

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With the lively return of travel after the Covid-19 pandemic, the hospitality industry is seeing a healthy recovery as travelers make up for lost time. With vacationing back in full swing, competition between hospitality businesses of all kinds is back on the rise. Now more than ever, travelers are seeking out accommodations and amenities that suit their personal style and vacationing preferences to ensure that the trips they’re taking meet their desired expectations. Interior design in the hospitality industry plays a vital role in creating an optimal experience for traveling guests.

In this article, we’ll explore some of today’s popular design styles in the hospitality industry and see how design trends in this field are changing.

Popular interior design styles in the hospitality industry


The Scandinavian design style emphasizes minimalism, natural light, and a cozy atmosphere, and commonly utilizes natural materials, pale colors and simple shapes to achieve its intended mood. Light-colored wood, soft textiles, and comfortable furniture create a welcoming and warm environment.

Scandinavian design encourages the practice of hygge, a Danish concept of coziness and contentment, making guests feel right at home.


The minimalist design style continues to gain popularity in the hospitality industry. It embraces simplicity and function in furniture, and emphasizes the use of industrial materials and geometric forms, typically in white and black color schemes. Minimalist interiors provide a sense of calm and tranquility, allowing guests to unwind and relax.

Neutral color palettes, streamlined furniture, and strategically placed accent pieces create a sophisticated and timeless ambiance.


The rural design style refers to the addition of “pastoral” elements that create a natural feel in an establishment’s interior. This style celebrates life in the countryside and tends to utilize soft earth tones like terracotta, brown, blue, white, light green, cream, and yellow.

In hospitality establishments using a rural interior design style, floors may be composed of rustic wood, parquet, tiles or plush carpet.

Design trends in the hospitality industry




While the Scandinavian, minimalist, and rural design methodologies are popular in hotels, motels, and spas, these are by no means the only interior design styles employed in hospitality. The ultimate goal of any hospitality establishment is to provide guests with an unforgettable and enjoyable experience, and that can mean different things for different clientele.

For some, it may mean modern minimalism with the incorporation of the latest smart technology. For others, it might mean an escape to the countryside and a simpler way of life. And for others still, it may mean an exotic outside-the-box experience they’ve never had before.

Whatever the desired experience, interior design plays a vital role in influencing the guest experience, so it’s worth it to dedicate thought and time to the style and ambiance you’d like to achieve in your establishment.

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